Nature Resort & Experience Microsite
Conversion-focused hospitality microsite showcasing unique stays, outdoor experiences, and direct booking journeys for weekend travelers and group getaways..
The Challenge
Paid traffic was hitting a generic homepage and converting below 1%. The team needed campaign-specific landing pages they could iterate on weekly.
Our Solution
Static Wordpress site on Cloudflare with a modular landing-page system, HubSpot form sync, and an A/B testing harness wired into GA4.
Key Features
- Modular landing-page block system
- HubSpot form sync + dedupe
- GA4 + UTM-aware A/B testing
- Cloudflare edge caching
- Per-campaign theming
- Heatmaps & session replay
Our Process
- 1
Funnel audit
Mapped paid funnels and identified drop-off points.
- 2
Design system
Built reusable hero/proof/CTA blocks for fast variants.
- 3
Experimentation
Wired A/B harness with statistical guardrails.
- 4
Iterate
Weekly variant cadence with marketing.
Results
- MQL conversion 2.1× baseline
- Sub-second TTFB on every continent
- Marketing ships a new test variant every week
"We went from one generic page to a tested landing page per campaign — and conversions doubled."
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