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AI & Automation

Sales Outreach Agent

Autonomous agent researches accounts, drafts hyper-personalized email sequences, and books meetings into the CRM.

Client:B2B SaaS Startup
Duration:8 weeks
Team:3
Year:2025
Sales Outreach Agent
Reply rate
24/7
Pipeline gen
5k/wk
Touches

The Challenge

Generic outbound templates were getting <1% reply rates. SDRs couldn't research and personalize at the volume the pipeline target required.

Our Solution

CrewAI multi-agent system: a research agent pulls signals from Apollo and the web, a writer agent drafts a 4-touch sequence using verified facts, and a scheduler agent books accepted meetings directly into HubSpot.

Key Features

  • Account research agent
  • Hyper-personalized 4-touch sequences
  • Verified-fact guardrails
  • HubSpot meeting booking
  • Per-rep tone calibration
  • Send-time optimization

Our Process

  1. 1

    Persona modeling

    Captured ICP signals and disqualifiers.

  2. 2

    Agent build

    Researcher → writer → scheduler crew.

  3. 3

    Safety

    Verified-fact constraints and opt-out handling.

  4. 4

    Scale

    Ramped from 50 to 5,000 contacts/week.

Results

  • Reply rate 4× the template baseline
  • Pipeline generated hands-free overnight
  • SDRs focus on live conversations, not drafting
"Pipeline shows up overnight. Our SDRs spend the day on live conversations, not drafting emails."
VP Sales
B2B SaaS Startup

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